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M-Commerce
- Experiencing the Phygital Retail
- Binding:
- Hardback
- Pages:
- 444
- Published:
- February 25, 2019
- Dimensions:
- 173x240x23 mm.
- Weight:
- 858 g.
Delivery:
2-3 weeks
Expected delivery: September 5, 2025
Description of M-Commerce
This book presents a pragmatic approach to understanding and capitalizing on the new m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways.
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