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Management and Creativity
- From Creative Industries to Creative Management
- Binding:
- Hardback
- Pages:
- 216
- Published:
- August 20, 2006
- Dimensions:
- 185x256x18 mm.
- Weight:
- 580 g.
Delivery:
2-4 weeks
Expected delivery: December 20, 2024
Description of Management and Creativity
This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
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