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Management and Practice of Public Relations

About Management and Practice of Public Relations

Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations.

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  • Language:
  • English
  • ISBN:
  • 9780333609767
  • Binding:
  • Paperback
  • Pages:
  • 327
  • Published:
  • October 24, 2000
  • Dimensions:
  • 235x155x19 mm.
  • Weight:
  • 510 g.
Delivery: 1-2 weeks
Expected delivery: November 20, 2024

Description of Management and Practice of Public Relations

Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations.

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