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Managing Customer Value
- Essentials of Product Quality, Customer Service, and Price Decisions
- Binding:
- Paperback
- Pages:
- 356
- Published:
- August 24, 2003
- Dimensions:
- 152x229x30 mm.
- Weight:
- 504 g.
Delivery:
2-4 weeks
Expected delivery: October 23, 2025
Description of Managing Customer Value
Providing the right combination of product quality, customer service and price is good business. Unless a business does something that creates value for their customer, then the chances of business success are nil.
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