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Managing Service Firms
- The Power of Managerial Marketing
part of the Routledge Interpretive Marketing Research series
- Binding:
- Hardback
- Pages:
- 198
- Published:
- April 11, 2010
- Dimensions:
- 160x236x20 mm.
- Weight:
- 454 g.
Delivery:
2-3 weeks
Expected delivery: December 14, 2024
Description of Managing Service Firms
Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.
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