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Managing the New Customer Relationship

- Strategies to Engage the Social Customer and Build Lasting Value

About Managing the New Customer Relationship

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals.

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  • Language:
  • English
  • ISBN:
  • 9781118092217
  • Binding:
  • Hardback
  • Pages:
  • 352
  • Published:
  • May 16, 2013
  • Dimensions:
  • 230x162x31 mm.
  • Weight:
  • 674 g.
Delivery: 2-4 weeks
Expected delivery: January 25, 2025
Extended return policy to January 30, 2025
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Description of Managing the New Customer Relationship

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals.

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