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Markenarchitektur in der Konsumwelt
- Branding zur Distinktion
part of the Kulturwissenschaft series
- Binding:
- Paperback
- Pages:
- 221
- Published:
- December 9, 2004
- Edition:
- 2004
- Dimensions:
- 148x210x13 mm.
- Weight:
- 313 g.
Delivery:
1-2 weeks
Expected delivery: December 12, 2024
Description of Markenarchitektur in der Konsumwelt
Mit Hilfe der Disziplinen Betriebswirtschaft, Architektur und Empirische Kulturwissenschaft untersucht Anne Bracklow die Bausteine "Marke", "Architektur" und "Kultur" und erfasst den gesellschaftlichen Stellenwert von Markenarchitektur.
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