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Markenbudgetierung
part of the Innovatives Markenmanagement series
- Binding:
- Paperback
- Pages:
- 294
- Published:
- November 24, 2008
- Edition:
- 2008
- Dimensions:
- 210x148x17 mm.
- Weight:
- 376 g.
Delivery:
1-2 weeks
Expected delivery: November 28, 2024
Description of Markenbudgetierung
Basierend auf dem Ansatz der identitätsbasierten Markenführung sowie dem Competence-based-View entwickelt Jochen Heemann ein integriertes Erklärungsmodell für die Markenbudgetierung.
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