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Market-Driven Thinking
- Binding:
- Hardback
- Pages:
- 324
- Published:
- February 2, 2005
- Dimensions:
- 162x236x18 mm.
- Weight:
- 644 g.
Delivery:
2-3 weeks
Expected delivery: March 14, 2025
Description of Market-Driven Thinking
Offers a useful mental model and tools for learning about how executives and customers think within marketplace contexts. This book examines the actual thinking and actions by executives and customers related to making marketplace decisions. It looks at thought and choice in both B2B (business-to-business) and B2C (business-to-consumer) contexts.
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