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Market Research In Action
- Binding:
- Paperback
- Pages:
- 320
- Published:
- October 6, 2004
- Edition:
- Dimensions:
- 246x192x18 mm.
- Weight:
- 530 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of Market Research In Action
Presents an examination of various marketing research techniques using a running case study based on a real product. To demonstrate other marketing research techniques, the author has added additional cases introducing a selection of techniques to show how these techniques are developed or used in different arenas.
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