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Market Research Methods in the Sports Industry

About Market Research Methods in the Sports Industry

The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations.

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  • Language:
  • English
  • ISBN:
  • 9781787541924
  • Binding:
  • Hardback
  • Pages:
  • 256
  • Published:
  • May 28, 2018
  • Dimensions:
  • 163x236x19 mm.
  • Weight:
  • 486 g.
Delivery: 2-3 weeks
Expected delivery: March 9, 2025

Description of Market Research Methods in the Sports Industry

The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations.

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