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Market Segmentation
- How to Do It and How to Profit from It
- Binding:
- Paperback
- Pages:
- 512
- Published:
- October 11, 2012
- Edition:
- 4
- Dimensions:
- 187x243x31 mm.
- Weight:
- 970 g.
Delivery:
2-4 weeks
Expected delivery: August 22, 2025
About Malcolm (Cranfield School of Management) McDonald
View all books by Malcolm (Cranfield School of Management) McDonaldDescription of Market Segmentation
Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for professionals and students.
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