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Marketing 3.0

- From Products to Customers to the Human Spirit

By Philip (Kellogg School of Management Kotler
Marketing 3.0 by Philip (Kellogg School of Management Kotler Save 24% from RPP Save 24%
About Marketing 3.0

Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

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  • Language:
  • English
  • ISBN:
  • 9780470598825
  • Binding:
  • Hardback
  • Pages:
  • 208
  • Published:
  • May 24, 2010
  • Dimensions:
  • 160x238x20 mm.
  • Weight:
  • 424 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 28, 2024

About Philip (Kellogg School of Management Kotler

View all books by Philip (Kellogg School of Management Kotler

Description of Marketing 3.0

Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

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