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Marketing Analytics
- Statistical Tools for Marketing and Consumer Behavior Using SPSS
part of the Mastering Business Analytics series
- Binding:
- Hardback
- Pages:
- 200
- Published:
- November 1, 2021
- Dimensions:
- 174x246x0 mm.
- Weight:
- 571 g.
Delivery:
2-3 weeks
Expected delivery: March 22, 2025
Description of Marketing Analytics
Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals using quantitative methods in Marketing and Consumer Behaviour.
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