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Marketing and Advertising in the Online-to-Offline (O2O) World
- Binding:
- Hardback
- Pages:
- 340
- Published:
- October 27, 2022
- Dimensions:
- 216x21x279 mm.
- Weight:
- 1075 g.
Delivery:
2-3 weeks
Expected delivery: December 19, 2024
Extended return policy to January 30, 2025
Description of Marketing and Advertising in the Online-to-Offline (O2O) World
"This book presents insight into Online and Offline marketing strategies and practices as a the new normal that will guide marketing scholars and practitioners alike, focusing on the emerging trend of online and offline worlds fusion"--
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