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Marketing and Advertising in the Online-to-Offline (O2O) World

About Marketing and Advertising in the Online-to-Offline (O2O) World

"This book presents insight into Online and Offline marketing strategies and practices as a the new normal that will guide marketing scholars and practitioners alike, focusing on the emerging trend of online and offline worlds fusion"--

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  • Language:
  • English
  • ISBN:
  • 9781668458457
  • Binding:
  • Paperback
  • Pages:
  • 340
  • Published:
  • October 27, 2022
  • Dimensions:
  • 216x18x279 mm.
  • Weight:
  • 789 g.
Delivery: 1-2 weeks
Expected delivery: December 12, 2024
Extended return policy to January 30, 2025

Description of Marketing and Advertising in the Online-to-Offline (O2O) World

"This book presents insight into Online and Offline marketing strategies and practices as a the new normal that will guide marketing scholars and practitioners alike, focusing on the emerging trend of online and offline worlds fusion"--

User ratings of Marketing and Advertising in the Online-to-Offline (O2O) World



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