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Marketing and Feminism

- Current issues and research

About Marketing and Feminism

The best of current scholarship on feminist perspectives in marketing. Through stimulating and challenging discussions, this book highlights assumptions about women and gender in marketing theory and practice.

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  • Language:
  • English
  • ISBN:
  • 9780415219730
  • Binding:
  • Paperback
  • Pages:
  • 296
  • Published:
  • July 20, 2000
  • Dimensions:
  • 156x234x19 mm.
  • Weight:
  • 566 g.
Delivery: 1-2 weeks
Expected delivery: October 13, 2024

Description of Marketing and Feminism

The best of current scholarship on feminist perspectives in marketing. Through stimulating and challenging discussions, this book highlights assumptions about women and gender in marketing theory and practice.

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