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Marketing and Football
part of the Routledge Sports Marketing Series series
- Binding:
- Paperback
- Pages:
- 544
- Published:
- October 8, 2006
- Dimensions:
- 167x233x28 mm.
- Weight:
- 884 g.
Delivery:
1-2 weeks
Expected delivery: February 16, 2025
About Michel (ISC School of Management Desbordes
View all books by Michel (ISC School of Management DesbordesDescription of Marketing and Football
Examines the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. This book discusses and moves towards a marketing dedicated to football. Every chapter includes an interview with a practitioner of football marketing, for insider insight.
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