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Marketing and Public Relations for Libraries
part of the The Library Administration Series series
- Binding:
- Paperback
- Pages:
- 213
- Published:
- December 31, 1986
- Dimensions:
- 216x138x17 mm.
- Weight:
- 288 g.
Delivery:
2-4 weeks
Expected delivery: December 20, 2024
Description of Marketing and Public Relations for Libraries
A theoretical approach to the marketing/PR process within the management structure of libraries. The emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.
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