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Marketing and Social Construction

- Exploring the Rhetorics of Managed Consumption

About Marketing and Social Construction

This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It highlights the influence of social construction on the study of marketing.

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  • Language:
  • English
  • ISBN:
  • 9780415208598
  • Binding:
  • Hardback
  • Pages:
  • 240
  • Published:
  • March 14, 2001
  • Dimensions:
  • 156x234x16 mm.
  • Weight:
  • 476 g.
Delivery: 2-3 weeks
Expected delivery: December 15, 2024

Description of Marketing and Social Construction

This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It highlights the influence of social construction on the study of marketing.

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