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Marketing and Social Construction
- Exploring the Rhetorics of Managed Consumption
part of the Routledge Interpretive Marketing Research series
- Binding:
- Hardback
- Pages:
- 240
- Published:
- March 15, 2001
- Dimensions:
- 156x234x16 mm.
- Weight:
- 476 g.
Delivery:
2-3 weeks
Expected delivery: October 18, 2024
Description of Marketing and Social Construction
This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It highlights the influence of social construction on the study of marketing.
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