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Marketing and the Quality-of-Life Interface
- Binding:
- Hardback
- Pages:
- 366
- Published:
- June 22, 1987
- Dimensions:
- 234x156x20 mm.
Delivery:
2-3 weeks
Expected delivery: November 22, 2024
Description of Marketing and the Quality-of-Life Interface
The book is best suited as a resource for students in seminars dealing with marketing's role in society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.
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