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Marketing and the Quality-of-Life Interface

About Marketing and the Quality-of-Life Interface

The book is best suited as a resource for students in seminars dealing with marketing's role in society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.

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  • Language:
  • English
  • ISBN:
  • 9780899301242
  • Binding:
  • Hardback
  • Pages:
  • 366
  • Published:
  • June 22, 1987
  • Dimensions:
  • 234x156x20 mm.
Delivery: 2-3 weeks
Expected delivery: December 19, 2024
Extended return policy to January 30, 2025

Description of Marketing and the Quality-of-Life Interface

The book is best suited as a resource for students in seminars dealing with marketing's role in society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.

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