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Marketing Apocalypse
- Eschatology, Escapology and the Illusion of the End
part of the Routledge Interpretive Marketing Research series
- Binding:
- Hardback
- Pages:
- 312
- Published:
- December 25, 1996
- Dimensions:
- 156x234x0 mm.
- Weight:
- 635 g.
Delivery:
2-3 weeks
Expected delivery: January 11, 2025
Extended return policy to January 30, 2025
Description of Marketing Apocalypse
Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century.
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