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Marketing Apocalypse
- Eschatology, Escapology and the Illusion of the End
part of the Routledge Interpretive Marketing Research series
- Binding:
- Hardback
- Pages:
- 312
- Published:
- December 25, 1996
- Dimensions:
- 156x234x0 mm.
- Weight:
- 635 g.
Delivery:
2-3 weeks
Expected delivery: December 12, 2024
Description of Marketing Apocalypse
Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century.
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