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Marketing Apocalypse
- Eschatology, Escapology and the Illusion of the End
part of the Routledge Interpretive Marketing Research series
- Binding:
- Paperback
- Pages:
- 312
- Published:
- December 10, 1997
- Dimensions:
- 156x234x16 mm.
- Weight:
- 580 g.
Delivery:
1-2 weeks
Expected delivery: December 5, 2024
Description of Marketing Apocalypse
Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the 21st century.
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