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Marketing Communication in African Languages

About Marketing Communication in African Languages

While some academic attention has been paid to the impact of new digital technologies on African media in the colonial languages of English, French and Portuguese, there is a dearth of research into African language digital communication. The book will interest scholars of media, journalism, communication, social media and culture.

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  • Language:
  • English
  • ISBN:
  • 9781032852638
  • Binding:
  • Hardback
  • Pages:
  • 314
  • Published:
  • December 22, 2024
  • Dimensions:
  • 156x234x0 mm.
  • Weight:
  • 453 g.
Delivery: 2-3 weeks
Expected delivery: July 20, 2025

Description of Marketing Communication in African Languages

While some academic attention has been paid to the impact of new digital technologies on African media in the colonial languages of English, French and Portuguese, there is a dearth of research into African language digital communication. The book will interest scholars of media, journalism, communication, social media and culture.

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