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Marketing Communications
- An advertising, promotion and branding perspective
part of the Global Management Series series
- Binding:
- Paperback
- Pages:
- 236
- Published:
- September 29, 2017
- Dimensions:
- 246x191x13 mm.
- Weight:
- 474 g.
Delivery:
2-4 weeks
Expected delivery: December 11, 2024
Description of Marketing Communications
Marketing Communications is a must have text that acknowledges the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation's business objectives.
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