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Marketing Communications and Brand Development in Emerging Economies Volume I

- Contemporary and Future Perspectives

About Marketing Communications and Brand Development in Emerging Economies Volume I

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage.

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  • Language:
  • English
  • ISBN:
  • 9783030886776
  • Binding:
  • Hardback
  • Pages:
  • 311
  • Published:
  • May 4, 2022
  • Edition:
  • 12022
  • Dimensions:
  • 148x210x0 mm.
  • Weight:
  • 570 g.
Delivery: 2-4 weeks
Expected delivery: December 15, 2024

Description of Marketing Communications and Brand Development in Emerging Economies Volume I

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage.

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