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Marketing Communications in Emerging Economies, Volume I

- Foundational and Contemporary Issues

About Marketing Communications in Emerging Economies, Volume I

The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets.

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  • Language:
  • English
  • ISBN:
  • 9783030813284
  • Binding:
  • Hardback
  • Pages:
  • 301
  • Published:
  • October 28, 2021
  • Edition:
  • 12021
  • Dimensions:
  • 148x210x0 mm.
  • Weight:
  • 577 g.
Delivery: 2-3 weeks
Expected delivery: November 20, 2024

Description of Marketing Communications in Emerging Economies, Volume I

The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets.

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