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Marketing Communications in Emerging Economies, Volume I
- Foundational and Contemporary Issues
- Binding:
- Hardback
- Pages:
- 301
- Published:
- October 28, 2021
- Edition:
- 12021
- Dimensions:
- 148x210x0 mm.
- Weight:
- 577 g.
Delivery:
2-3 weeks
Expected delivery: December 12, 2024
Description of Marketing Communications in Emerging Economies, Volume I
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets.
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