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Marketing Competences and Strategic Flexibility in China
- Binding:
- Hardback
- Pages:
- 261
- Published:
- November 30, 2006
- Dimensions:
- 162x218x20 mm.
- Weight:
- 456 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 29, 2024
Description of Marketing Competences and Strategic Flexibility in China
Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.
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