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Marketing Discourse

- A Critical Perspective

About Marketing Discourse

Offers a critical survey of important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault's understanding of power and Ernesto Laclau and Chantal Mouffe's Discourse Theory.

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  • Language:
  • English
  • ISBN:
  • 9780415416696
  • Binding:
  • Hardback
  • Pages:
  • 204
  • Published:
  • December 19, 2007
  • Dimensions:
  • 222x178x17 mm.
  • Weight:
  • 540 g.
Delivery: 2-3 weeks
Expected delivery: January 11, 2025
Extended return policy to January 30, 2025
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Description of Marketing Discourse

Offers a critical survey of important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault's understanding of power and Ernesto Laclau and Chantal Mouffe's Discourse Theory.

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