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Marketing Discourse
- A Critical Perspective
part of the Routledge Interpretive Marketing Research series
- Binding:
- Paperback
- Pages:
- 208
- Published:
- May 15, 2012
- Dimensions:
- 156x234x0 mm.
- Weight:
- 380 g.
Delivery:
1-2 weeks
Expected delivery: October 13, 2024
Description of Marketing Discourse
The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.
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