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Marketing Dynamics
- A Primer on Estimation and Control
part of the Foundations and Trends in Marketing series
- Binding:
- Paperback
- Pages:
- 110
- Published:
- December 30, 2015
- Dimensions:
- 156x234x6 mm.
- Weight:
- 167 g.
Delivery:
1-2 weeks
Expected delivery: December 11, 2024
Description of Marketing Dynamics
Marketing Dynamics: A Primer on Estimation and Control provides an introduction to the estimation and control of dynamic marketing models. It introduces dynamic models in discrete- and continuous- time, scalar and multivariate settings, with observed outcomes and unobserved states, as well as random and/or time-varying parameters.
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