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Marketing Fashion
- A Global Perspective
- Binding:
- Paperback
- Pages:
- 528
- Published:
- July 23, 2012
- Dimensions:
- 200x255x34 mm.
- Weight:
- 1396 g.
Delivery:
1-2 weeks
Expected delivery: December 12, 2024
Description of Marketing Fashion
The first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. It covers classic marketing theories and practices as they relate to design, topics such as market segmentation and market research and contemporary issues such as ethics and sustainability.
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