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Marketing Higher and Further Education
- An Educator's Guide to Promoting Courses, Departments and Institutions
- Binding:
- Paperback
- Pages:
- 153
- Published:
- November 30, 2001
- Dimensions:
- 157x233x9 mm.
- Weight:
- 232 g.
Delivery:
1-2 weeks
Expected delivery: November 28, 2024
Description of Marketing Higher and Further Education
A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
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