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Marketing HRD Within Organizations

- Enhancing the Visibility, Effectiveness, and Credibility of Programs

By Jerry W. Gilley, Steven A. Eggland
Marketing HRD Within Organizations by Jerry W. Gilley
About Marketing HRD Within Organizations

The authors show how to use a range of marketing tools, including client research, cost/benefit analyses, and promotion to heighten the visibility of Human Resource Development, earn employee commitment to programmes and ensure that programmes contribute to the corporate bottom line.

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  • Language:
  • English
  • ISBN:
  • 9781555424022
  • Binding:
  • Hardback
  • Pages:
  • 264
  • Published:
  • January 21, 1992
  • Dimensions:
  • 130x280x30 mm.
  • Weight:
  • 567 g.
Delivery: 2-4 weeks
Expected delivery: December 19, 2024

About Jerry W. Gilley

View all books by Jerry W. Gilley

Description of Marketing HRD Within Organizations

The authors show how to use a range of marketing tools, including client research, cost/benefit analyses, and promotion to heighten the visibility of Human Resource Development, earn employee commitment to programmes and ensure that programmes contribute to the corporate bottom line.

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