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Marketing Identities Through Language
- English and Global Imagery in French Advertising
- Binding:
- Hardback
- Pages:
- 286
- Published:
- November 30, 2005
- Edition:
- 2006
- Dimensions:
- 163x222x21 mm.
- Weight:
- 488 g.
Delivery:
2-3 weeks
Expected delivery: July 21, 2024
Description of Marketing Identities Through Language
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
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