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Marketing In Creative Industries
- Value, Experience and Creativity
- Binding:
- Paperback
- Pages:
- 384
- Published:
- July 6, 2015
- Dimensions:
- 191x246x20 mm.
- Weight:
- 742 g.
Delivery:
1-2 weeks
Expected delivery: December 8, 2024
About Gabriele (Universita Bocconi di Milano Troilo
View all books by Gabriele (Universita Bocconi di Milano TroiloDescription of Marketing In Creative Industries
This book addresses the specific challenges of marketing in the creative industries, whilst applying classic marketing theory to a range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies.
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