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Marketing in Developing Countries
- Nigerian Advertising in a Global and Technological Economy
- Binding:
- Hardback
- Pages:
- 144
- Published:
- April 6, 2009
- Dimensions:
- 152x229x13 mm.
- Weight:
- 317 g.
Delivery:
2-3 weeks
Expected delivery: October 24, 2024
Description of Marketing in Developing Countries
Exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact of this advertising on the socioeconomic development of Nigeria and Sub-Saharan Africa, this volume examines the many facets of the African marketplace.
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