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Marketing in Healthcare-Related Industries
- Binding:
- Paperback
- Pages:
- 286
- Published:
- July 29, 2020
- Dimensions:
- 233x156x19 mm.
- Weight:
- 452 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 13, 2024
Description of Marketing in Healthcare-Related Industries
Captures the concepts and complexities of marketing healthcare in today's environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics have been carefully selected to provide wide coverage and are illustrated by mini-cases.
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