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Marketing in the Emerging Markets of Central and Eastern Europe
- The Balkans
- Binding:
- Hardback
- Pages:
- 160
- Published:
- June 7, 2005
- Dimensions:
- 140x216x14 mm.
- Weight:
- 375 g.
Delivery:
2-3 weeks
Expected delivery: October 20, 2024
Description of Marketing in the Emerging Markets of Central and Eastern Europe
The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. This book addresses this variety and presents an updated picture of the way marketing is done throughout the region.
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