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Marketing Innovations in the Automotive Industry
- Meeting the Challenges of the Digital Age
- Binding:
- Hardback
- Pages:
- 192
- Published:
- April 17, 2019
- Edition:
- 12019
- Dimensions:
- 155x235x0 mm.
- Weight:
- 500 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of Marketing Innovations in the Automotive Industry
This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution.
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