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Marketing Management, An Asian Perspective

About Marketing Management, An Asian Perspective

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday¿and in order for students to have a competitive edge, they need a textbook that reflects the best of today¿s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today¿s marketing theory and practice. .

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  • Language:
  • English
  • ISBN:
  • 9781292089584
  • Binding:
  • Paperback
  • Pages:
  • 960
  • Published:
  • August 23, 2017
  • Edition:
  • 7
  • Dimensions:
  • 215x275x30 mm.
  • Weight:
  • 1850 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 9, 2024

Description of Marketing Management, An Asian Perspective

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday¿and in order for students to have a competitive edge, they need a textbook that reflects the best of today¿s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today¿s marketing theory and practice. .

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