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Marketing-Management
- Analyse -- Strategie -- Implementierung
- Binding:
- Paperback
- Pages:
- 490
- Published:
- March 31, 1994
- Edition:
- 1994
- Dimensions:
- 172x244x26 mm.
- Weight:
- 874 g.
Delivery:
2-4 weeks
Expected delivery: July 27, 2025
Description of Marketing-Management
Eine systematische Darstellung von strategischem Marketing und Management. Prof. Meffert analysiert die Informationsgrundlagen der strategischen Unternehmens- und Marketingplanung, beleuchtet generische Marketingstrategien in unterschiedlichen situativen Kontexten sowie die Implementierung von Strategien.
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