Marketing Matters

In a world where the average entrepreneur is consumed by the daily grind of running their business, "Marketing Matters" emerges as the go-to resource for those seeking a concise yet comprehensive roadmap to marketing success. This book stands out by offering easily digestible chapters that cover the essentials of marketing, from creating an effective plan and networking, crafting compelling headlines to creating a realistic budget, leveraging sponsorships, and cultivating a distinctive brand identity.
"Marketing Matters" is your essential guide to unlocking the potential of advertising and brand building in today's dynamic business landscape. With over 82 short, action-based chapters, this book is designed to give an understanding of advertising strategies that can be easily implemented. Recognizing the frustration felt by many managers due to unmet expectations from marketing efforts, "Marketing Matters" sets itself apart by clarifying the true goal of advertising - building recognition and creating a lasting brand in today's ever-changing economy. Packed with practical ideas, engaging stories, and illuminating case studies, this book ensures that every reader can derive real-world impact from its insights.
The book is tailored for a diverse audience, including managers, company owners, influencers, advertising sales representatives, chambers of commerce, non-profits, executives, and entrepreneurs within locally owned and operated companies - the lifeblood of the global economy. "Marketing Matters" covers a spectrum of marketing channels, including digital, print, networking, social media, event planning, and traditional advertising, offering thoughtful insights and actionable advice for each.
To empower businesses further, "Marketing Matters" includes a step-by-step marketing program that companies can seamlessly integrate into their operations. This program serves as a practical guide for engaging target audiences and expanding reach effectively. Business knowledge is a game-changer, and "Marketing Matters" emerges as a beacon of wisdom, demystifying the complexities of advertising and branding to empower businesses of all sizes. It's not just a book; it's a transformative guide that can elevate your marketing game and position your brand for sustained success.