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Marketing Michelin
- Advertising and Cultural Identity in Twentieth-Century France
- Binding:
- Hardback
- Pages:
- 376
- Published:
- February 7, 2002
- Dimensions:
- 158x240x29 mm.
- Weight:
- 700 g.
Delivery:
2-4 weeks
Expected delivery: September 17, 2025
About Stephen L. (Department of History) Harp
View all books by Stephen L. (Department of History) HarpDescription of Marketing Michelin
His ambitious study offers a fresh perspective on both French social history in these years and the relationship between corporate culture and popular culture in the twentieth century.
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