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Marketing Navigation
- How to keep your marketing plan on course to implementation success
- Binding:
- Paperback
- Pages:
- 348
- Published:
- September 27, 2012
- Dimensions:
- 189x246x0 mm.
Delivery:
2-4 weeks
Expected delivery: December 11, 2024
About Edmund (Director and co-founder of Market2win Ltd) Bradford
View all books by Edmund (Director and co-founder of Market2win Ltd) BradfordDescription of Marketing Navigation
Billions of dollars are lost from marketing plans that fail to get implemented properly. This book draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success. it proposes a practical marketing navigation system to help businesses ensure their plan identifies risks and delivers targets.
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