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Marketing Research for the Tourism, Hospitality and Events Industries
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- Binding:
- Hardback
- Pages:
- 190
- Published:
- June 19, 2025
- Edition:
- 2
- Dimensions:
- 174x246x0 mm.
- Weight:
- 530 g.
Delivery:
2-3 weeks
Expected delivery: July 12, 2025
Description of Marketing Research for the Tourism, Hospitality and Events Industries
This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish.
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