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Marketing, Rhetoric and Control
- The Magical Foundations of Marketing Theory
part of the Routledge Studies in Marketing series
- Binding:
- Paperback
- Pages:
- 216
- Published:
- December 18, 2020
- Dimensions:
- 152x229x0 mm.
- Weight:
- 312 g.
Delivery:
1-2 weeks
Expected delivery: October 12, 2024
Description of Marketing, Rhetoric and Control
Marketing, Rhetoric and Control examines the tensions between the science and the magical in marketing through analysis of the rhetorical and narrative strategies embedded in practitioner and academic discourse.
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