Join thousands of book lovers
Sign up to our newsletter and receive discounts and inspiration for your next reading experience.
By signing up, you agree to our Privacy Policy.You can, at any time, unsubscribe from our newsletters.
Marketing Semiotics
- Signs, Strategies, and Brand Value
- Binding:
- Hardback
- Pages:
- 234
- Published:
- February 16, 2012
- Dimensions:
- 163x240x19 mm.
- Weight:
- 558 g.
Delivery:
2-3 weeks
Expected delivery: October 18, 2024
About Laura R. (Associate Professor of Advertising Oswald
View all books by Laura R. (Associate Professor of Advertising OswaldDescription of Marketing Semiotics
The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the 'semiotics' of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.
User ratings of Marketing Semiotics
Rate this book
In order to rate this book you must be logged in.Others also bought..
Find similar books
The book Marketing Semiotics can be found in the following categories:
You can, at any time, unsubscribe from our newsletters.
© 2024 Tales
All packages are shipped from our warehouse in the UK.
Company address: Esromgade 15, 3. - 2200 - DK
Registered company number: DK43351621
