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Marketing Strategy
- Based on First Principles and Data Analytics
- Binding:
- Paperback
- Pages:
- 416
- Published:
- February 4, 2021
- Edition:
- 2
- Dimensions:
- 255x179x23 mm.
- Weight:
- 892 g.
In stock
Delivery:
3-5 business days
Expected delivery: January 25, 2025
About Robert W. (University of Washington Palmatier
View all books by Robert W. (University of Washington PalmatierDescription of Marketing Strategy
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ;
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