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Marketing the Arts
- An Introduction
- Binding:
- Paperback
- Pages:
- 274
- Published:
- April 14, 2020
- Dimensions:
- 229x153x20 mm.
- Weight:
- 422 g.
Delivery:
2-4 weeks
Expected delivery: December 21, 2024
Extended return policy to January 30, 2025
Description of Marketing the Arts
Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.
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